“Never Forget, Always Remember” is an Alzheimer’s charity meant to raise money and awareness for the disease. The logo design was meant to symbolize transition, similar to how alzheimer’s alters the brain. I have this idea expressed in the logo shape, which is a hexagon comprised of triangles, but they transform into circles. There is also a transition through the gradient that’s applied to the logo. The use of B&W photographs in the advertisements were used to convey a serious tone, and to prevent them from blending into the logo. Also, the B&W photographs play with the idea of memory, by looking as though they come from a photo album.