PUNCH DRUNK LOVE BOOK JACKET DESIGN
The idea behind this project was to create a conceptual book design for the novelization for the film, Punch Drunk Love. There’s a scene in the film where the main character purchases over a thousand boxes of pudding, after finding a loophole to obtain millions of air miles through mail in rebates. I created a book jacket that was nothing but mail-in rebates. The book jacket folds out into a 34″x46″ poster, to show the extremities the main character underwent in order to obtain the free air miles. The project plays with the theme of subversion by being obtuse and ostentatious.